This course focuses on paid marketing using Google Ads. Learn keyword bidding, ad copywriting, conversion tracking, and budget optimization.
Google Ads Account Setup
Keyword Bidding Strategies
Writing High-Converting Ads
Conversion Tracking
Campaign Optimization
Section 1: Google Ads Overview
How Google Ads Works
Types of Campaigns
Section 2: Campaign Setup
Search Ads Creation
Display Ads Basics
Section 3: Optimization
Quality Score Improvement
Cost Reduction Techniques