Course description

This course introduces the core concepts of Digital Marketing and helps learners understand how businesses attract, engage, and convert customers online. It covers organic and paid marketing strategies with practical examples.

What You Will Learn

• Fundamentals of Digital Marketing

• SEO Basics (On-page & Off-page)

• Social Media Marketing Overview

• Email Marketing Fundamentals

• Paid vs Organic Marketing

• Basic Analytics & ROI Tracking

Curriculum

Section 1: Introduction

• What is Digital Marketing

• Digital Marketing Channels

Section 2: SEO Basics

• Keyword Research

• On-page SEO

Section 3: Social Media

• Facebook & Instagram Marketing

• Content Planning

Section 4: Paid Advertising

• Google Ads Basics

• Campaign Structure

Section 5: Analytics

• Google Analytics Overview

• Performance Tracking

Requirements

• Basic internet knowledge

• Laptop or mobile device

• Willingness to learn

What will i learn?