Course description

This course is designed to help students, business owners, and professionals master Digital Marketing from the ground up. You will learn how to attract traffic, generate leads, and convert customers using proven online marketing strategies.

By the end of this course, you’ll be able to plan and execute full-scale digital marketing campaigns confidently.

What You Will Learn

• Fundamentals of Digital Marketing

• Search Engine Optimization (SEO)

• Social Media Marketing (Facebook, Instagram, LinkedIn)

• Google Ads & Paid Campaigns

• Email Marketing Strategies

• Content Marketing & Blogging

• Website & Funnel Optimization

• Google Analytics & Performance Tracking

Course Curriculum (Sample)

Section 1: Introduction

• What is Digital Marketing?

• Career Opportunities in Digital Marketing

Section 2: SEO Basics

• How Search Engines Work

• On-Page & Off-Page SEO

• Keyword Research Tools

Section 3: Social Media Marketing

• Facebook & Instagram Strategy

• Content Planning & Scheduling

• Paid vs Organic Reach

Section 4: Paid Advertising

• Google Ads Basics

• Campaign Structure & Targeting

• Budget Optimization

Section 5: Analytics

• Google Analytics Overview

• Tracking Campaign Performance

• ROI Measurement

What will i learn?

• Social Media Strategy Building
• Content Creation & Calendars